At Coca‑Cola Great Britain, we are on a mission to craft drinks that people love while ensuring choice.
Our sugar reduction journey began 40 years ago with Diet Coke’s introduction to the UK market. We have continued to grow our low and no-sugar range through the introduction of additional brands like Coke Zero and Fanta Zero, with this innovation process accelerating over the past decade.
We are committed to adding new options for consumers and we will continue to reformulate our drinks in response to changing consumer tastes. Our aim is to help people reduce the sugar they consume while continue to offer consumers a choice of great tasting drinks. As a product category, soft drinks contribute just 1.5% of calorie intake to shopping baskets.
Coca‑Cola Great Britain has been on a journey to reduce sugar in our drinks for the last 40 years, while also increasing choice. We have: