“Refresh the world and make a difference” is our mission here at Coca‑Cola. People’s tastes are evolving, with a desire for more choice, and we’ve made a lot of changes here at Coca‑Cola Great Britain to ensure we offer people great tasting drinks for all occasions, but with less or zero sugar.
Less sugar, More Choices
Here at Coca‑Cola, our aim is to offer people a choice of drinks, both with and without sugar, offering people the chance to make an informed decision, no matter the occasion.
With this in mind, Coca‑Cola Great Britain has made large inroads into offering a portfolio with a larger choice of low or zero-sugar options, introducing new low-calorie drinks and cutting sugar across all of our products.
Today, 67%, or two-thirds, of the drinks we sell at Coca‑Cola Great Britain are either low or no calorie products. We have reformulated 43 products and launched 100 new low and no-sugar drinks. This has enabled us to reduce the sugar content of our portfolio by over 52,000 tonnes, representing a 30% reduction in the amount of sugar we contribute to shopping baskets across Great Britain.
New & Different Drinks
Reducing sugar across our portfolio is just one way to help people enjoy healthier lifestyles and we are offering new and different drinks which deliver the industry-leading tastes our fans expect and love from Coca‑Cola, along with hydration and nutritional benefits.
That means in Europe over 200 drinks across the entire Coca‑Cola range, with some incredible low and no sugar choices on offer, including everything from the original taste of Coca‑Cola Zero Sugar, to refreshing options such as GLACÉAU Smartwater to our much loved Schweppes range.
We’re always looking for new ways to make our drinks healthier and more nutritious, reducing sugar and calories where possible, while still offering that same great taste. And it’s going well - the UK is the first country in the world where we sell more no-sugar cola than regular Coca‑Cola (sales of diet and zero-sugar combined).
We want people to be able to make the best possible choices, enjoying the drinks they love the most. That’s why we provide clear and meaningful nutritional information about the ingredients that go into our drinks on all of our packs.
We also want people to be able to understand the information at their fingertips, which is why we support nutrition labelling on the front of our products. Coca‑Cola GB’s labels are based on scientific research and evidence – and we believe this will help to deliver the greatest possible impact when it comes to helping people to follow healthier lifestyles.
No Marketing Targeting Children
Coca‑Cola has a long-standing Responsible Marketing Policy and we are committed to ensuring that we market our products responsibly and uphold the highest standards. We recognise our responsibilities as one of the world's leading companies and our responsible marketing values are embedded in everything we do. Therefore, we make sure that none of our marketing targets people under the age of 16, regardless of nutritional profile and whether the drink is a water, juice or sparkling soft drink.
The policy covers every type of advertising, including TV, online and social media, ensuring that no marketing is targeted where children under the age of 16 actually constitute more than 25% of the audience.
Promoting Low/No Sugar Choices
Our marketing strength at Coca‑Cola means we can also help encourage more people to choose low or zero sugar options ahead of alternative choices, 100% of Coca‑Cola brand marketing in GB already features Coca‑Cola Zero Sugar, and our continued efforts will further help to people choose the right choice for them.
In the same way that tastes change over time, so do the needs of Coca‑Cola and its drinkers. That is why we continuously innovate, making sure we meet the needs people and fans of our brands. If you would like to know more about the things that matter most, visit: Coca‑Cola Great Britain Company Statements.