How Our Films Come To Life

Step 1


Each year the program creates a scripting challenge. Students and recent grads from partnered schools submit their scripts for consideration.


Step 2


The program receives many incredible submissions. The finalists associated with the selected scripts receive a budget to produce their branded spot.


Step 3


The finalists, alongside their crew, use the budget provided to bring their branded spot to life. Each finalist team is mentored throughout the 6 month real world experience. Technical partners such as RED and Company 3 provide students with access to a professional camera and an in-studio color session with their skilled colorists. Students get to work alongside marketing professionals to finalize their branded spot. When the spots are completed, they are hosted online for the world to see.


Step 4

Grand Prize Winner Selection

The Coca‑Cola® Refreshing Films program works with a panel of industry professionals known as the Red Ribbon Panel. They watch and provide feedback to all the branded spots, picking the Grand Prize Winner. The Grand Prizes have included professional filmmaking equipment and the film gets screened in Coca‑Cola® Partnered theaters across North America including AMC Theatres, Cinemark Theatres, Megaplex Theatres, Cineplex Cinemas, and Landmark Cinemas.

Grand prize winner selection

2023 – 2024 Coca‑Cola® Refreshing Films Partnered Schools


Arizona State University

Biola University

Boise State University

Bowie State University

Bowling Green State University

Brigham Young University

California State University-Los Angeles

Chapman University

Columbia College Chicago

Dillard University

Elon University

Florida State University

Full Sail University

George Mason University

Georgia State University

Georgia Tech

Hussian College LA

Indiana University

Iona College

Ithaca College


Loyola Marymount University

Montclair State University

Morehouse College

New York Film Academy (NYC, LA, South Beach)

Notre Dame

Pace University

Ringling College of Art and Design

Rochester Institute of Technology

Savannah College of Art and Design (Atlanta)

Savannah College of Art and Design (Savannah)

School of Visual Arts

Temple University

The New School



University of Miami (FL)

University of West Georgia

University of Central Florida

University of Georgia

University of Nevada, Las Vegas

University of New Orleans

University of North Carolina School of the Arts

University of Texas (Austin)

Western Kentucky University

Woodbury University

Algonquin College

British Columbia School of Technology (BCIT) 

Capilano University 

Centennial College 

Fanshawe College

George Brown College 

Humber College OTC 

Mohawk College 

Mount Royal University

Seneca College 

Toronto Metropolitan University

Get Involved

If you want to inquire about getting this program at your school, applying for the program, or supporting the program, fill out the form below. School outreach begins each spring.

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No Purchase Necessary. Open only to qualified students/recent graduates of selected colleges and universities located in the 50 U.S. (D.C.) and Canada (excluding Quebec) who are at least 18 years of age. Must register and submit script application by 10/10/23. See Official Rules for all eligibility qualifications, application requirements, and all other details regarding the Contest.