How Our Films Come To Life

Step 1

Apply

Each year the program creates a scripting challenge. Students and recent grads from partnered schools submit their scripts for consideration.



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Step 2

Selection

The program receives many incredible submissions. The finalists associated with the selected scripts receive a budget to produce their branded spot.

selection

Step 3

Production

The finalists, alongside their crew, use the budget provided to bring their branded spot to life. Each finalist team is mentored throughout the 6 month real world experience. Technical partners such as RED and Company 3 provide students with access to a professional camera and an in-studio color session with their skilled colorists. Students get to work alongside marketing professionals to finalize their branded spot. When the spots are completed, they are hosted online for the world to see.

Production

Step 4

Grand Prize Winner Selection

The Coca‑Cola® Refreshing Films program works with a panel of industry professionals known as the Red Ribbon Panel. They watch and provide feedback to all the branded spots, picking the Grand Prize Winner. The Grand Prizes have included professional filmmaking equipment and the film gets screened in Coca‑Cola® Partnered theaters across North America including AMC Theatres.

Grand prize winner selection

2024 – 2025 Coca‑Cola® Refreshing Films Partnered Schools

Get Involved

If you want to inquire about getting this program at your school, applying for the program, or supporting the program, fill out the form below. School outreach begins each spring.

Go To Google Form

Filmmaker Resources

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NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. states & D.C., who are 18 years or older and a full-time or part-time current undergraduate or graduate student, or a person who graduated no earlier than May 2023 from one of the participating schools (listed in the Rules). Ends 11:59 pm ET on 10/4/24. For Official Rules including eligibility, click here. Sponsor: The Coca‑Cola Company