These Terms and Conditions (“Terms and Conditions”) prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of these Terms and Conditions and by participating, all entrants will be deemed to have accepted and be bound by them. Please retain a copy for your information.

The Promoter takes data protection seriously. By entering this activation, you confirm that you have read the Privacy Policy and agree to these Terms and Conditions. By submitting any information/content required as part of their entry into the campaign, entrants agree to their information being held and processed in accordance with the General Data Protection Regulations (GDPR) and the Data Protection Act 2018.

Promoter: Coca‑Cola Great Britain, 1A Wimpole Street, London W1G 0EA; no entries should be sent to this address.

Eligibility

1. The Diet Coke Bookmarks activation is open to Great Britain (England, Scotland & Wales) residents only, excluding employees (and their immediate families) of Coca‑Cola Great Britain, Coca‑Cola European Partners, their subsidiaries, affiliated companies, agencies, or anyone else professionally connected with the activation.

2. Entrants must be 18+ years or over.

3. Entrants must have access to the internet and be able to access the Diet Coke Bookmarks site on the Coca‑Cola GB website.

4. To allow you to connect with fellow book lovers, submit your public social media handle on entry.

5. A maximum of three entries per person is permitted throughout the activation period. The entry into the activation must feature a personal, unique content feature surrounding your location and its reference to the special book selection. Anyone trying to circumvent this condition by using alternative details or setting up multiple aliases will be disqualified.

6. No entries from agents, third parties, organised groups, syndicates or accounts or those made using methods such as a computer macro, a script or the use of automated devices or processes will be accepted. No incomplete, corrupted entries or multiple entries from the same person outside of the Terms and Conditions or by the use of automated devices or processes will be accepted (where applicable) and all such entries will be disqualified.

7. The entry must be made directly by the person entering the activation.

8. No purchase necessary.

9. A maximum of three interactive results may be allocated per person.

Activation Period

10. The activation is open from 23.09.26 at 13:00 and closes on 26.10.26 at 15:00.

11. Only official entries made during these times and under these instructions will be accepted. Entries outside these dates will not be included.

12. All valid entries will be independently verified throughout the activation for acceptance.

How to Enter

13. Entrants must submit an original, current personal content containing a rationale for why a chosen location, within UK and ROI, is perfect to read a selected book. Obscene or inappropriate entries will not however be accepted. Any entries not adhering to this rule will be disqualified.

14. Enter via the submission form on Diet Coke Bookmarks site on the Coca‑Cola GB website (https://www.coca-cola.com/gb/en/offerings/diet-coke-bookmarks).

15. Only valid entry content will be accepted. All entry details and content is subject to verification and interrogation.

16. Each entry submission must be original and created by the entrant and cannot infringe the copyright or other intellectual property rights of any third party. Any entry content found to be copied, doctored or amended or plagiarized will be disqualified.

17. The content must be current and has to be unique for this activation and cannot be a re-use of work entered in any other activation or event.

18. Obscene or inappropriate submissions will not be accepted. Entrants are solely responsible for the content they provide and any views highlighted in the uploaded content.

19. All entrants are subject to verification of eligibility and compliance with these Terms and Conditions and the requirements of Diet Coke.

20. Entrants further agree that no content will be submitted that:

· is known by you to be false, inaccurate or misleading;

· a risk to personal or public health or safety;

· mentions individuals whose permission has not been granted;

· mentions brands;

· encourages or advocates any unlawful or unauthorized behaviour or activity or violates any law, statute, ordinance or regulation;

· is offensive, obscene, vulgar, or is inappropriate for a public and family friendly forum;

· contains references to individuals smoking tobacco, vapes, drugs, drinking or appearing to be under the influence of alcohol;

· is, or may be considered to be, defamatory, libellous, hateful, racially or religiously biased or offensive, threatening or harassing to any individual or entity;

· includes any information that references other websites, addresses, email addresses, contact information or phone numbers;

· contains any computer viruses, worms, trojan horses or other potentially damaging computer programs or files; or

· infringes any third party’s copyright, patent, trademark, trade secret, rights of publicity rights of privacy, moral rights or any other applicable personal or proprietary rights.

21. The Promoter and their agents reserve the right, but not the obligation, to:

· monitor or review the content you have submitted;

· remove or refuse take forward a submission/content that the Promoter deems in its sole discretion to be inappropriate or violate any of these Terms and Conditions without giving you notice; or

· if critical, pass any inappropriate content to the necessary authorities, and/or seek civil or criminal prosecution.

22. The Promoter does not guarantee that you will have any recourse to edit or delete any content you have submitted. The Promoter has the right to remove or refuse to accept any entry for any reason. You acknowledge that you, not the Promoter, are responsible for the content of your submission. None of the content that you submit shall be subject to any

obligation of confidence on the part of the Promoter, its agents, subsidiaries, affiliates, or third-party service providers and their respective directors, officers and employees.

23. It is the responsibility of the accepted entrants to provide their correct, up-to-date details at the time of the acceptance of their entry. The administrator cannot be held responsible for the entrant failing to supply accurate information.

Content Selection Process

24. All valid entries will be checked to ensure no unwanted content. All content submitted should be relevant to the brief.

Verification Process

25. The individuals whose submission is accepted will be displayed on the Diet Coke Bookmarks interactive map to be accessed by fellow book lovers. Each verified submission will contain the individual’s full name, social media handle (if account is public), book genre, location (within UK and ROI) and an explanation of why this location is perfect to read this selected genre.

26. If a submission is not accepted, this is most likely because your submission was rejected for including offensive language, a trademark or a term we judge to be unacceptable.

General Information

27. The entrant will receive no fees in relation to their entry into this activation. Any costs incurred by obtaining time off from work, reading or study to take part in the activation are the responsibility of the entrant. The Promoter accepts no responsibility for costs incurred.

28. All entries submitted and all information provided by entrants must be complete and accurate.

29. Incomplete, illegible, corrupted entries, or those which are otherwise not in accordance with these Terms and Conditions will not be valid. The Promoter accepts no responsibility for failure to receive an entry where such failure is due to circumstances outside the Promoter’s control.

30. No alternative appearance associated with the activation is available in whole or in part, other than the recommended interactive map, except in the event of circumstances outside the reasonable control of the Promoter, the Promoter reserves the right to amend to a suitable alternative if necessary.

31. The Promoter reserves the right to withdraw a submission and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, or any instructions forming part of this activation’s entry requirements, or otherwise where a participant has gained unfair advantage in participating in the activation.

32. Limitations of liability: insofar as permitted by law, neither the Promoter nor the associated parties assume any responsibility or liability for:

· any faulty, incorrect, errors or failed electronic data transmissions;

· communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers, or providers utilised in any aspect of this activation;

· inaccessibility or unavailability of the internet or the website or any combination thereof; or

· insofar as permitted by law, any injury or damage to participants or to any other person’s computer which may be related to or resulting from any attempt to participate in the activation.

33. The contents of all entries submitted become property of the Promoter. The Promoter reserves the right to use the content of entry submissions provided by entrants, for editorial, advertising and marketing purposes, without further compensation or notice, unless prohibited by law. Each eligible entrant grants permission for the Promoter to use the contents of his/her entry submission for editorial, advertising and marketing purposes in any and all media now known or hereafter discovered, worldwide, in perpetuity, without compensation, notification or permission. Participants agree not to assert any moral rights in relation to such use where the moral rights in respect of the content are theirs to assert. Participants warrant that the materials contain no copyright materials, are their original works, have not been copied, in whole or in part, from any third party and they have full authority to grant these rights.

34. Details of accepted entries will be posted on the Diet Coke Bookmarks site on the Coca‑Cola GB website throughout the activation.

35. Sometimes, through reasons outside of the Promoter’s control, the website may not be accessible. The Promoter cannot guarantee continuous, uninterrupted access to the website. No responsibility will be accepted for any difficulties in entering, claiming or any entries/claims delayed or corrupted. The Promoter will have no liability for any loss arising out of such an event.

36. In the event of circumstances outside the Promoter’s reasonable control, or otherwise where fraud, abuse, and/or an error (human or computer) affects or could affect the proper operation of this activation and only where circumstances make this unavoidable, the Promoter and those partnered with the activation reserve the right to cancel or amend the activation or these Terms and Conditions at any stage but will endeavour to minimize the effect to entrants in order to avoid undue disappointment.

37. The Promoter’s decision in all matters is final.

38. Any person posting, or seen to be posting, comments during the activation that are considered bullying, spiteful or upsetting to other participants, associates or directly aimed at the Promoter, will have their comments removed and will be disqualified from the activation.

39. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this activation except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.

40. The Promoter and its agents will only use personal information supplied by entrants to this activation for the purposes of administering this activation, unless consent is received to use such information for any other purpose.

41. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.

42. These Terms and Conditions (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by the relevant local courts who shall have exclusive jurisdiction over any and all disputes arising out of, relating to, or concerning these terms.

Data Protection: The Promoter will only use the personal details supplied for the administration of the activation and the auditing of the entries where necessary and for no other purpose, unless we have your consent and you have opted-in to receive future marketing communications. Your personal details will at all times be kept confidential, and in accordance with the Data Protection Act 2018. Click here for the Promoter’s Privacy Policy - https://www.coca-cola.com/gb/en/legal/privacy-policy. You can request access to your personal data, or have any inaccuracies rectified, or request deletion of data by submitting the relevant detail on the form at https://privacyportal.onetrust.com/webform/e3ab7adf-beb9-4769-844e-c1ec4e6d17bb/e0113868-a202-4843-8f48-8661d970b17f By participating in the activation, you agree to the use of your personal data as described here. You can withdraw your consent at any time. For the purpose of this activation, requests to delete personal data can only be actioned after the activation has concluded.