crowd on people sat on a sofa enjoying watching football


Collaboration with FC Bayern München, Juventus, Liverpool FC, Paris Saint-Germain and Tottenham Hotspur, amongst others, will unlock unique and bespoke audience experiences

LONDON, 29TH SEPTEMBER – With new and extended partnerships with football clubs in Europe, Coca‑Cola aims to unite fans across the continent over their love of football. Collaboration with some of the top women’s and men’s football teams from European clubs such as FC Bayern München, Juventus, Liverpool FC, Paris Saint-Germain and Tottenham Hotspur will give fans access to unforgettable match-day experiences, hospitality tickets, unique money-can’t-buy moments with players and limited-edition merchandise prizes.

In 2023, Coca‑Cola will also use the partnerships to kick off a brand-new campaign, created to bring football fans across Europe together to enjoy their favourite matchday meals with an ice-cold Coke.

The partnerships build on Coca‑Cola’s rich heritage supporting football from grassroots level to the world stage, at a pivotal moment in the sporting calendar ahead of the FIFA World Cup 2022™. The collaborations focus on Coca‑Cola and Coca‑Cola Zero Sugar, to build on the brand’s long-standing association with football, while continuing to drive awareness of its sugar-free alternative.

Michael Willeke, Integrated Marketing Experience Director, Europe, Coca‑Cola, said: “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign.

Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca‑Cola can offer in collaboration with our partners.”



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About Coca‑Cola

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at and follow us on TwitterInstagramFacebook and LinkedIn.