Cole Palmer Signs as Coca‑Cola's Football Brand Ambassador

The multi-year partnership will see dynamic ice-cool player Palmer front Coca Cola and Powerade activations across football activity.

  • Standout young talent Palmer to feature across Coca‑Cola and Powerade campaigns as brand deepens its connection to football fans worldwide
  • The signing strengthens Coca‑Cola’s long-standing commitment to Gen Z and mass football audience

LONDON, 22nd April 2026: Today, The Coca Cola Company welcomes Chelsea Star Cole Palmer as its newest brand ambassador, in a partnership that brings together one of the game’s most exciting young talents with one of the world’s most iconic brands.

Whilst Palmer remains focused on performing at the highest level, he will feature in Coca Cola and Powerade activations designed to bring fans closer to the action. This includes activity linked to Coca Cola’s role as the Official Soft Drink Partner of the Premier League, celebrating football’s power to unite fans across the UK.

The announcement is brought to life with the Premier League 500ml Superfan Can through a tongue-in-cheek short film inspired by Palmer’s favourite post-match Chinese meal - “salt and pepper chicken, rice, chips and curry sauce”. Set in a takeaway, the film sees him take a call from his agent confirming the partnership, before being welcomed by the owner with a well-chilled 500ml Superfan Can of Coca Cola Zero Sugar and a nod to his iconic “ice cold” celebration.

Cole Palmer said: “It’s class to be working with Coca Cola, it’s an iconic brand so it feels a bit surreal. There’s a big year coming for Coke and Powerade and plenty going on, so I’m looking forward to getting stuck in and seeing what we can do together.”

Javier Meza, Chief Marketing Officer, Coca Cola Europe, added: “Cole’s one of the most exciting young players in the game right now, but it’s how he connects off the pitch that really stands out. He gets how fans think and feel, especially the next generation, which makes him a natural fit for us. Football’s all about the moments – the highs, the lows, everything in between – and Coca Cola has always been there for it. Bringing Cole into the mix is about staying close to the game and the fans who live it every day.”

The partnership will roll out across the summer, with more activations to be revealed across football, culture and fan moments.

Coca Cola continues to support football communities nationwide, helping more fans enjoy the game, wherever and however they watch it.

--ENDS--