After an unforgettable Season 1, Diet Coke and Kate Moss, Creative Director of the brand, are set to unveil a stylish new campaign this summer.
Inspired by the Diet Coke archives, they reveal a first look of the new ‘Diet Coke Break by Kate Moss’.
Kate pays homage to the original 11:30 Diet Coke Breaks from the ‘90s and ‘00s.
London, 16 June 2023: Diet Coke and Kate Moss announced the return for Season 2, after the huge success of last year’s launch, where the supermodel and entrepreneur brought her timeless and irreverent style to the brand. Moss will continue to use Diet Coke as her canvas, encouraging fans to ‘Love What You Love’, with a sneak peek of what is to come.
In Season 2, ‘Diet Coke by Kate Moss, Love What You Love’ will take the partnership to new heights, with an evocative Moss makeover. Influenced by the duo’s shared love of fashion, this season
Kate Moss has been given exclusive access to the brand’s archives for inspiration, drawing on the iconic 11:30 Break as her source of creativity.
Kate Moss commented: “Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start. The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the ‘90s and ‘00s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!”
‘Diet Coke by Kate Moss’ Season 2 will see new high-fashion content, a highly covetable limited-edition collection and many more exciting surprises for Diet Coke fans to discover.
Sean Kellett, Partnerships & Assets Senior Manager Europe at The Coca‑Cola Company commented:
“We are thrilled to extend our partnership with Kate Moss as Creative Director. Last year, we took inspiration from Kate’s unrivalled archives to celebrate our shared love of fashion. In Season 2, we have given Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink. With Kate’s vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to ‘Love What You Love’.”
FREE HANDOUT IMAGES.
‘Diet Coke by Kate Moss, Love What You Love’ campaign is back for Season 2. Inspired by the
Diet Coke archives, they reveal a first look of the new ‘Diet Coke Break by Kate Moss’. The Global icon and style visionary who took the helm as Creative Director of Diet Coke in July 2022, is paying homage to the original 11:30 Diet Coke Breaks from the ‘90s and ‘00s - reimagining some of her favourite moments.
Kate Moss has used these seminal TV spots as creative fuel, inspiring fans to take a moment to ‘Love What You Love’ - spotlighting individuals who embrace a positive attitude to life, by knowing who they are and what they love.
[chains] 1994 Diet Coke Break - A sneak peek of what is to come, Kate reimagines the original
Diet Coke Break, featuring a chiselled construction worker on a building site. Wearing a gown designed by close friend and legendary stylist, Katy England, the image is a high-fashion tribute to the pioneering tv ad.
[window] 11:30 Appointment 1997 - Photographed against the London skyline in a shimmering, vintage silver chainmail gown, Kate recreates that iconic window moment from 1997, made unforgettable by an irresistible window washer.
More to be announced.
@dietcokegb / #LoveWhatYouLove
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ABOUT COCA-COLA GREAT BRITAIN:
Coca‑Cola Great Britain is responsible for marketing 20 brands and over 80 products to consumers across Great Britain. Led by Coca‑Cola, one of the world’s most valuable and recognisable brands, their company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau smartwater, Schweppes, Appletiser and Diet Coke.
All packaging across Coca‑Cola Great Britain’s portfolio of drinks is 100% recyclable and in 2020, the core range doubled its recycled plastic in its bottle to 50%.
For more information, visit www.coca-cola.co.uk
ABOUT ‘LOVE WHAT YOU LOVE’
‘Love What You Love’ is Diet Coke’s integrated marketing campaign, celebrating individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love. Diet Coke drinkers’ style is dictated more by their mood and personality - staying true to doing things their own way, because loving what you love is always in fashion.