GREAT BRITAIN, 30 March, 2023 – Today, Jack Daniel’s and Coca‑Cola have officially announced the launch of Jack Daniel’s and Coca‑Cola ready-to-drink (RTD) in Great Britain (GB).
Made with Jack Daniel’s Tennessee Whiskey and Coca‑Cola, Jack Daniel’s & Coca‑Cola RTD is inspired by the classic bar cocktail known and enjoyed around the world.
Last year, Jack Daniel’s and Coca‑Cola announced that they would be teaming up to provide fans with the option to enjoy the drink inspired by one of the world’s most popular branded “bar calls” – a cocktail ordered with specific brand names – in a convenient, ready-to-drink format.
The product resulting from this global agreement between the two iconic brands will hit shelves in GB, alongside other markets in Europe - before expanding to other global markets in Latin America and Asia throughout 2023. The product debuted in Mexico in November 2022.
Nikos Koumettis, President Europe OU, at The Coca‑Cola Company, said: “Jack Daniel’s and Coca‑Cola RTD was born ready to be a fan-favourite, boldly bringing our flavours together to form this iconic pairing. Both of our brands are inspired by our fans’ endless innovation in mixing the best, to get the best, and we can’t wait for them to give this a try.”
Marshall Farrer, EVP, Chief Strategic Growth Officer and President Europe, from Brown-Forman, the owner of Jack Daniel’s, comments: “We are thrilled that Jack Daniel’s and Coca‑Cola RTD is expanding to new markets, delivering the unique taste that was made to set the standard for bar calls around the world to our fans in Europe.”
The packaging boldly integrates iconic qualities of both brands – the red Coca‑Cola logo written in its classic Spencerian script, combined with the elegant, black Jack Daniel’s Old No. 7 design – emphasising that the Jack Daniel’s and Coca‑Cola RTD is born ready to be the best because of its quality ingredients. The can and packaging, which features two of the world’s most recognisable and valuable trademarks in “Coca‑Cola” and “Jack Daniel’s”, will include clear responsibility messaging stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age.
A Coca‑Cola Zero Sugar version will also be available in GB.
For further information, please contact JDandCocaCola@thisismission.com
Coca‑Cola GB social handle: @cocacolagbi
Notes to editors:
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Coca‑Cola Great Britain
Coca‑Cola Great Britain is responsible for marketing 13 brands and over 55 products to consumers across Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau smartwater, Schweppes and Powerade. The Company is committed to a World Without Waste. All its packaging is recyclable, and it has a global goal to collect and recycle every one of its bottles or cans by 2030.