London, February 2023: Today, the Fanta family has officially welcomed the totally tropical taste of cult favourite, Lilt, to its portfolio of fruity drinks bursting with flavour. Retaining its iconic taste, Lilt will continue to tickle the tastebuds under its brand-new moniker, Fanta Pineapple & Grapefruit.
Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most fantastically flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses.
Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast style video!
From February 14th, fans will find a brand-new Fanta Pineapple & Grapefruit logo on bottles and cans, including a graphic nod to the totally tropical taste of the product’s roots.
Charlotte Walsham, Fanta Brand Manager said, “With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta family. Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”
Lilt Zero will also be experiencing the same exciting rebrand, becoming Fanta Zero Pineapple & Grapefruit. With no added sugar and only natural flavours, Fanta Zero Pineapple & Grapefruit has zero calories.
Fanta Pineapple & Grapefruit is available in 330ml cans, 500ml and 2L rPET bottles and Fanta Zero Pineapple &Grapefruit is available in 2L rPET bottles only. The product will be gradually rolling out nationwide across GB from 14th February 2023.
Press Enquiries - Fanta@mcsaatchi.com
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS.
We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany. com and follow us on Twitter, Instagram, Facebook and LinkedIn.