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Fuel your love for the game with fellow fans! Discover opportunities for prizes and experiences celebrating FIFA World Cup™ with Coca‑Cola

Football fans celebrating with Coca-Cola

Now Playing

Introducing a starting lineup that has fans all over buzzing with excitement.

Peel, Sip, Collect!

Introducing 12 Coca‑Cola Panini exclusive stickers, featuring international football stars from nations competing in FIFA World Cup 26™. 

Find exclusive Panini stickers under the label of select Coca‑Cola bottles. Just peel to reveal your sticker - go and collect them all for the Official Sticker Album of the FIFA World Cup 26™

Coca-Cola Bottle with a peelable Panini FIFA World Cup 2026 themed label

Your digital album awaits.

Step into the digital side of the game. Swap with fans, score big in challenges, and celebrate the world’s favourite game.

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Panini FIFA World Cup 2026 official sticker collection album cover with player stickers, shown on a red background alongside app download icons.

Panini Photobooth Roadshow

This summer, in selected stores around the country, grab a Coke and create your own Panini FIFA World Cup 26TM Sticker Image!

See Locations
fans on custom Panini cards with Coca-Cola theme

FIFA World Cup 26™ Watch Party

If your ideal match day is:

  • Big goals and bigger reactions ⚽🔥
  • Shouting at the screen with your mates 📣
  • Soaking up the atmosphere with fellow fans 🙌

Then this one’s for you. We’re hosting FIFA Match Watch Parties across 5 locations in London, Manchester, and Birmingham, with winners getting a chance to score tickets for themselves and their friends. Turn match day into a full group experience and enjoy the passion, drama, and celebrations together. Enter for your chance to win, and keep coming back for more opportunities to join the action.

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Fans celebrating Football world cup with Coca-Cola

Coming Soon

Take a look at what's happening on the sidelines.