We’re celebrating 125 years of serving Coca‑Cola in Great Britain, together with local corner shop bosses like Bobby.

Bobby Singh, the heart and soul behind BB Superstore & Post Office in Pontefract, has a story deeply rooted in both his cultural heritage and his local community. It all began in 1984 when his father opened a small convenience shop in Pontefract. Seven years later, after his father’s passing in 1991, a teenage Bobby embraced the challenge of running the family business alongside his mother. For Bobby, the shop stopped being a playground and became a responsibility. His and his mother’s combined resilience and dedication to the shop transformed it into a thriving symbol of community spirit.

Bobby’s influence extends beyond the aisles of his store; he’s known for infusing his heritage into the everyday experience of his customers by playing bhangra music and sharing his culture with warmth and humour. This approach has turned BB Superstore & Post Office into a testament to the power of local businesses in fostering community bonds and preserving legacies.

Bobby expresses immense pride in his role, stating, “My roots are in Punjab, but my home will always be in Yorkshire. The community of Pontefract is of huge importance to myself and my family, and I’m proud to celebrate 41 years of serving it.”

Bobby Singh continues to build on his father’s dream, ensuring BB Superstore & Post Office remains a cornerstone of the Pontefract community, providing essential services and a sense of belonging for years to come.

This year, we’re celebrating 125 years of serving Coca‑Cola in Great Britain, together with our local independent retail partners like Bobby.

Corner shops, and the “bosses” who run them, aren’t just an essential part of the Coca‑Cola system – they are a pillar of communities whose value to society goes beyond the products they sell.

That is why – to celebrate our local corner shop bosses – Bobby has been immortalised by talented Gen Z photographer Serena Brown, known for her work on bringing the stories of real people to the front of her camera lens. Brown produced a gallery of photos celebrating the commitment, heritage, know-how and personalities behind Britain’s corner shop counters.

Similarly, Director Ross Bolidai has produced a moving mini-documentary that looks at Bobby’s story and how our local corner shops boast a vital role within communities and in supporting fellow independent businesses throughout Yorkshire.