Celebrating Heritage

Nothing is quite as special as your heritage, for more than 138 years The Coca‑Cola Company has celebrated the magic in all of us.

Woman holding up family photograph

Balikbayan Magic

Coca‑Cola® helps bridge distances during the holidays with the Balikbayan initiative. In partnership with nine Filipino-owned stores in the Greater Toronto Area, Coca‑Cola provided 600 custom-made Balikbayan boxes to fill with gifts and supplies send home to the Philippines for the holidays.

See More Examples of How We Celebrate Heritage

30 Years of Culture

Established in 1995 to celebrate ESSENCE Magazine’s 25th anniversary, the ESSENCE Festival—now known as the ESSENCE Festival of Culture Presented by Coca‑Cola® has celebrated Black culture and, more  specifically, Black women.

Photo Credit: Dorothy Hong

Three women laughing and posing for a picture in a Coca-Cola photo booth