Sprite, in collaboration with Marvel Studios’ Black Panther: Wakanda Forever, championed young creators and HBCU students through impactful initiatives. From exclusive film screenings for 500 students to co-branded experiences and mentorship opportunities, the campaign encouraged self-discovery and innovation.

The Coca‑Cola company is proud to support historically black colleges/universities through the funding of a $40,000 grant recognizing a student or students enrolled in an HBCU’s journalism or media production program with a focus on sports broadcasting.

Administered by the Foundation of the National Academy of Television Arts & Sciences. The winner will be announced annually at the Sports Emmy Awards Ceremony.

The Coca‑Cola Scholars Foundation invests in our future — offering college scholarships to exceptional high school students dedicated to leadership, service, and action that positively affects others. We’ve done it for 34 years, changing the paths of more than 6,600 young people ready to change the world.