Notice at Collection
This Notice at Collection of personal information describes our personal information collection practices, including a list of the categories of personal information we collect, the purposes for which we collect and use personal information, and the sources from which we collect personal information. It also describes whether we disclose personal information to third parties (and the categories of third parties), whether we sell or share personal information, and the length of time we retain personal information.
Category of Personal Information | Source of Collection | Purpose for Collection and Use | Third Parties to which Personal Information is Disclosed |
Identifiers | Directly from you | Performing the Services of Advertising and Marketing | Service providers, including marketing vendors, Affiliates and bottler partners, Other third parties |
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | Directly from you | Performing the Services of Advertising and Marketing | Service providers, including marketing vendors, Affiliates and bottler partners, Other third parties |
Protected classification characteristics under California or federal law | Directly from you | Performing the Services of Advertising and Marketing | Service providers, including marketing vendors, Affiliates and bottler partners, Other third parties |
Commercial information | Directly from you | Performing the Services | Service providers, including marketing vendors, Affiliates and bottler partners, Other third parties |
Internet or other electronic network activity | Directly from you, Automatically collected during use of the Services | Performing the Services | Service providers, including marketing vendors, Affiliates and bottler partners, Other third parties |
Geolocation data, including precise geolocation | Directly from you, Automatically collected during use of the Services | Performing the Services | Service providers, Other third parties |
Audio, electronic, visual, or similar information | Directly from you | Performing the Services | Service providers |
Professional or employment-related information | Directly from you, From third parties | Performing the Services, Advertising and Marketing | Service providers, including marketing vendors, Affiliates and bottler partners |
Inferences drawn from other categories to create a profile about a California Consumer | Coca‑Cola | Advertising and Marketing | Service providers, including marketing vendors, Affiliates and bottler partners, Other third parties |
What types of personal information does Coca‑Cola collect and why?
Although we already explain what personal information we collect and why in our Privacy Policy, the California Consumer Privacy Act, as amended (CCPA), requires that we make our disclosures using the categories of personal information used in the definition of personal information in the CCPA. These disclosures relate to the personal information we have collected in the preceding 12 months.
Does Coca‑Cola “sell” or “share” personal information?
Our disclosure of your personal information to third parties, including distributing partners and advertising and analytics providers, may constitute a sale under certain state laws and, in California, may also constitute “sharing” (which is a term used to address the sharing of information for advertising purposes). Specific details on how to exercise your opt-out rights are set out in our privacy policy. However, for ease of reference, here is a link to the opt-out form: https://us.coca-cola.com/dsrform.
How long does Coca‑Cola retain personal Information?
We retain personal information about a user for as long as the user’s account is active and otherwise as long as necessary for the purposes described above. We also retain personal information as long as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.