THE GOLD PEAK® HOLIDAY 2025 SWEEPSTAKES OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: The Gold Peak Holiday 2025 Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 U.S. and D.C. (“Eligibility Area”), who are 18 years of age or older as of date of entry (“Entrant”). Void outside the Eligibility Area and where prohibited by law. Employees of The Coca‑Cola Company (the “Sponsor”), WPP plc, IfThen Digital, LLC., Coca‑Cola bottlers, Don Jagoda Associates, Inc. (“Administrator”), and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Sweepstakes Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Participation constitutes Entrant’s full and unconditional agreement to these Official Rules.
   
   
2. Sweepstakes Period: The Sweepstakes begins at 9:30 am Eastern Time (“ET”) on August 14, 2025 and ends at 11:59 pm ET on January 1, 2026 (“Sweepstakes Period”).
   
   
3. How to Enter: There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning. During the Sweepstakes Period, find the Quick Response Code (“QR Code”) on specially-marked marketing material in digital media or select retailers and scan the QR code to visit by clicking here (the “Website”) or visit the Website directly. Next, follow the instructions to log in or create a Coca‑Cola account (“Account”). Click where indicated to receive one (1) entry into the random drawing (“Entry”). Limit one (1) Entry per person per day. A day is defined as beginning at 12:00 am ET and ending at 11:59 pm ET on a calendar day, except for the first day of the Sweepstakes, which begins at 9:30 am ET and ends at 11:59 pm ET on August 14, 2025.
   
   Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different Accounts, email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Sweepstakes. In the event of a dispute as to any Entry, the authorized account holder of the email address used to register for the Account will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders.
   
   
4. Random Drawings and Odds of Winning: One (1) Grand Prize winner will be selected in a random drawing on or about January 2, 2026 from among all eligible Entries received during the Sweepstakes Period. Drawing will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the drawing. The odds of winning will depend on the total number of eligible Entries received during the Sweepstakes Period.
   
   
5. Prize: Grand Prize (1): $10,000 in Sponsor-specified prepaid cards. Terms and Conditions and expiration dates of each prepaid card apply.
   
   The Grand Prize will be referred to as “Prize”. If the Prize (or portion of the Prize) becomes unavailable, Sponsor will substitute the Prize or portion of equal or greater retail value. No transfer, cash or other substitution of the Prize is permitted except Sponsor may substitute Prize in whole or in part for one of comparable or greater retail value for any reason. Resale of Prize is prohibited.
   
   
6. Winner Notification: The potential Prize winner will be contacted via email and will be required to sign and return a Declaration of Eligibility and Liability Release and except where prohibited, publicity release (“Declaration”) within forty-eight (48) hours of notification in order to be confirmed as the Prize winner. If a potential Prize winner fails to return the completed Declaration within forty-eight (48) hours, Declaration is returned as undeliverable, Entrant shall be deemed to be ineligible, the Prize will be forfeited and an alternate potential winner will be selected for the applicable Prize, time permitting. Upon Prize forfeiture, no compensation will be given. Prize will then be fulfilled to the Prize winner to the email address provided, awarded in two (2) batches, one (1) batch within 4-6 weeks of verification, and the rest, six (6) months later. Return of any Prize or notification as undeliverable will result in disqualification and Prize will be forfeited and an alternate will be selected. If an Entrant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate must complete and return the required documents in the timeframe specified. Up to three (3) alternates may be selected. The Prize winner is solely responsible for all taxes in connection with the Prize (if applicable), including without limitation federal, state and local taxes, and the reporting consequences thereof. The Prize winner will be issued a 1099 tax form for the actual value of the Prize, for the year the Prize is awarded. If the winner has inquiries regarding their Prize fulfillment, they must contact customer support within six (6) months after the Sweepstakes has ended (and the outstanding Prize will be forfeited after that time).
   
   
7. Publicity: Except where prohibited, participation in the Sweepstakes constitutes winner’s consent to Sponsor and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.
   
   
8. General Rules: By participating in the Sweepstakes, Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding in all matters related to the Sweepstakes. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/cellular service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other errors of any kind whether human, mechanical, or electronic. In the event the Sweepstakes is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper play of the Sweepstakes, Sponsor reserves the right in its sole discretion to suspend or terminate the Sweepstakes and select the Prize winner from among all eligible Entries received during the Sweepstakes Period prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participation in the Sweepstakes, Entrants and the Prize winner release and hold harmless the Released Sweepstakes Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of any Prize awarded, or while preparing for, participating in any Prize-related activity or any typographical or other errors in these Official Rules or the announcement or offering of any Prize.
   
   
9. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Entry process, the operation of the Sweepstakes or Website or the Prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple Accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.
   
   
10. Disputes: Entrant agrees that: (a) they release and will defend, indemnify and hold harmless the Released Sweepstakes Parties from and all any and all Claims (“Claims”); (b) Claims arising out of or connected with this Sweepstakes, or any Prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or state court located in Atlanta, GA; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in the State of Georgia for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all Claims, judgments, and awards shall be limited to actual damages of no more than $100, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Sweepstakes Parties in connection with this Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.
    
    
11. Privacy Policy: Information collected by Sponsor in connection with this Sweepstakes may be used by Sponsor and shared with third parties involved in administration of the Sweepstakes in accordance with the Sponsor’s online Privacy Policy posted here. The Entrant agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Sweepstakes.
    
    
12. Winner List: For the winner, available after February 2, 2026, send an email here with GOLD PEAK HOLIDAY 2025 SWEEPSTAKES WINNER & 01-2991-20 as the subject line.
    
    
13. Sponsor/Administrator: Sponsor of the Sweepstakes is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313. Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.