THE GOLD PEAK ULTIMATE AMERICAN SUMMER SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: The Gold Peak Ultimate American Summer Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 U.S. and D.C. (“Eligibility Area”), who are 18 years of age or older as of date of entry (“Entrant”). Each Entrant must also have a Coca‑Cola account (each an “Account”) at the time of Entry.  Void outside the Eligibility Area and where prohibited by law. Employees of The Coca‑Cola Company (the “Sponsor”), Coca‑Cola bottlers, IfThen Digital LLC, Don Jagoda Associates, Inc. (“Administrator”), and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Sweepstakes Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Participation constitutes Entrant’s full and unconditional agreement to these Official Rules.
   
   
2. Sweepstakes Period: The Sweepstakes begins at 10:00 am Eastern Time (“ET”) on May 22, 2025 and ends at 11:59 pm ET on September 2, 2025 (“Sweepstakes Period”). 
   
   
3. How to Enter: There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning. During the Sweepstakes Period, find the Quick Response Code (“QR Code”) on specially-marked marketing material in digital media or select retailers and scan the QR code to visit the website by clicking here (the “Website”) or visit the Website directly. Next, follow the instructions to log in or create a Coca‑Cola account (each an “Account”). Click where indicated to receive one (1) entry into the random drawing (“Entry”). Limit one (1) Entry per person per day. A day is defined as beginning at 12:00 am ET and ending at 11:59 pm ET, except for the first day of the Sweepstakes, which begins at 10:00 am ET and ends at 11:59 pm ET.  
   
   Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different Accounts, email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Sweepstakes. In the event of a dispute as to any Entry, the authorized account holder of the email address used to register for the Account will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The potential winner may be required to show proof of being the authorized account holder.
   
   
4. Random Drawings and Odds of Winning: One (1) Grand Prize winner will be selected in a random drawing on or about September 3, 2025 from among all eligible Entries received during the Sweepstakes Period. Drawing will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the drawing. The odds of winning will depend on the total number of eligible Entries received during the Sweepstakes Period. 
   
   
5. Prize/Approximate Retail Values (“ARV”):
   
   (1) Grand Prize: A $10,000 travel voucher (“Travel Voucher”) that can be used for the Grand Prize winner and three (3) travel companions to create a personalized travel experience for a location(s) within the 50 U.S./D.C. All travel must be completed in one single continuous trip. No transfer, resale, cash or other substitution of the Grand Prize.
   
   
   1. Travel Voucher must be used within one (1) year of Grand Prize winner confirmation. 
   2. If actual trip value exceeds the Travel Voucher amount, no additional compensation will be provided. 
   3. If actual trip value is less than the Travel Voucher amount, no cash refund will be made for the difference. 
   4. The Grand Prize winner and their travel companion(s), as applicable must possess valid travel documents (i.e., REAL ID, valid passport, etc.) in order to travel. Failure to obtain required travel documents by the Grand Prize winner and their travel companions may result in forfeiture of prize and alternate potential winner selection by random drawing, time permitting, from among all remaining eligible Entries.
   5. Certain restrictions and blackout dates may apply. 
   6. Seat selection and timing is subject to availability and confirmation of reservations. 
   7. The Grand Prize winner and/or a travel companion, if applicable must have/present at least one major credit card in good standing in order to check into any hotel that is booked. No refunds or credit for changes are allowed. 
   8. Airline carrier's regulations and conditions apply. 
   9. Trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. 
   10. Any travel companion(s) (or Grand Prize winner on behalf of their minor travel companions who is/are their child/charge) of the Grand Prize winner (if applicable) may be required to execute a Release of Liability prior to departure.
   11. Air transportation must be reserved 30 days in advance (60 days in advance for AK and HI)
   12. Full voucher amount must be used for one single trip, not multiple trips and if full amount is not used at one time, any additional funds will be forfeited.
   13. Travel voucher is redeemable for air transportation, hotel, rental car, RV rental or ground transfers only.
   14. Grand Prize winner and their travel companions, as applicable, must travel on the same date(s) and on the same itinerary.
   15. Administrator will coordinate all travel.
   16. No refunds or credit for changes are allowed.
   17. In the event the Grand Prize winner and/or their travel companions engage in behavior during travel that (as determined by Sponsor in its sole discretion) is obnoxious or threatening, illegal, or that is intended to threaten or harass any other person, or that in any way disparages or adversely affects the reputation, image, and/or customer goodwill of Sponsor, or any of Sponsor’s services, products, trademarks, service marks, or logos, Sponsor reserves the right to terminate their travel and send the Grand Prize winner and travel companions home with no obligations or compensation to the Grand Prize winner.  
   18. Grand Prize winner and their travel companions must follow any applicable COVID or other protocols in place at time of travel.
   19. If utilizing a rental car, rental car is subject to additional age and other restrictions set forth by car rental contract. Grand Prize winner will be responsible for returning the car with a full tank of gas.
   20. If utilizing an RV rental, the Grand Prize winner or a travel companion must be at least twenty-five (25) years of age, possess a valid U.S. driver’s license held for a minimum of one (1) year prior to rental, and meet all eligibility requirements imposed by the applicable RV rental provider. Additional documentation, including a valid credit card and proof of insurance, may be required at the time of rental.
       1. Rental Provider: RV rentals shall be arranged through a provider designated by Administrator, subject to availability and provider restrictions. All reservations must be approved by Sponsor or its designated travel agency prior to booking.
       2. Travel Period: RV rental must be used as part of one (1) continuous trip and must be completed within twelve (12) months of winner verification, unless otherwise agreed upon in writing by Sponsor. Blackout dates and other travel restrictions may apply.
       3. Covered Costs: Sponsor shall cover the base RV rental fee, applicable taxes, and a limited mileage allowance (as determined by Sponsor or provider). All other costs are the sole responsibility of the Grand Prize winner, including but not limited to:
          1. Fuel
          2. Mileage exceeding the included allowance
          3. Insurance upgrades
          4. Campground fees
          5. Tolls, parking, and traffic violations
          6. Cleaning or damage fees
          7. Optional add-ons or equipment rentals
          8. Insurance & Liability: Grand Prize winner is solely responsible for complying with all insurance requirements and terms of the rental provider. Sponsor assumes no responsibility for any injuries, damages, losses, or expenses incurred as a result of the RV rental or travel associated therewith. Sponsor strongly encourages the Grand Prize winner to purchase additional liability or collision coverage if not included.
       4. Non-Transferability: RV rental benefits are non-transferable and may only be used by the verified Grand Prize winner (or a household member with prior written approval by Sponsor). No substitution or cash equivalent will be provided, except at Sponsor’s sole discretion.
       5. Substitution: Sponsor reserves the right, in its sole discretion, to substitute an alternate travel experience or cash equivalent of equal or greater value in the event the RV rental is unavailable, or if the Grand Prize winner does not meet the rental provider’s requirements.
           
6. Winner Notification: The potential Grand Prize winner will be contacted via email and will be required to sign and return a Declaration of Eligibility and Liability Release and except where prohibited, publicity release (“Declaration”) within three (3) days of notification in order to be confirmed as the Grand Prize winner. If a potential winner fails to return the completed Declaration within three (3) days, Declaration is returned as undeliverable, Entrant shall be deemed to be ineligible, the prize will be forfeited and an alternate potential winner will be selected, time permitting. Upon prize forfeiture, no compensation will be given. Return of the notification as undeliverable will result in disqualification and prize will be forfeited and an alternate will be selected. If an Entrant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate must complete and return the required documents in the timeframe specified. Up to three (3) alternates may be selected. The Grand Prize winner is solely responsible for all taxes in connection with the prize (if applicable), including without limitation federal, state and local taxes, and the reporting consequences thereof. The Grand Prize winner will be issued a 1099 tax form for the actual value of the prize. 
   
   
7. Publicity: Except where prohibited, participation in the Sweepstakes constitutes Grand Prize winner’s consent to Sponsor and its agents’ use of Grand Prize winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.
   
   
8. General Rules: By participating in the Sweepstakes, Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding in all matters related to the Sweepstakes. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/cellular service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other errors of any kind whether human, mechanical, or electronic. In the event the Sweepstakes is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper play of the Sweepstakes, Sponsor reserves the right in its sole discretion to suspend or terminate the Sweepstakes and select the Grand Prize winner from among all eligible Entries received during the Sweepstakes Period prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participation in the Sweepstakes, Entrants, the Grand Prize winner, and the Grand Prize winner’s travel companions release and hold harmless the Released Sweepstakes Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of the prize awarded, or while preparing for, participating in prize-related activity or any typographical or other errors in these Official Rules or the announcement or offering of the prize. 
   
   
9. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Entry process, the operation of the Sweepstakes or Website or the prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple Accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.
   
   
10. Disputes: Entrant agrees that: (a) they release and will defend, indemnify and hold harmless the Released Sweepstakes Parties from and all any and all Claims (“Claims”); (b) Claims arising out of or connected with this Sweepstakes, or the prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or state court located in Atlanta, GA; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in the State of Georgia for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all Claims, judgments, and awards shall be limited to actual damages of no more than $100, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Sweepstakes Parties in connection with this Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.
    
    
11. Privacy Policy: Information collected by Sponsor in connection with this Sweepstakes may be used by Sponsor and shared with third parties involved in administration of the Sweepstakes in accordance with the Sponsor’s online Privacy Policy posted here The Entrant agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Sweepstakes. 
    
    
12. Winner List: For the winner list, available after October 3, 2025, send an email here: with WINNER: Gold Peak Summer Sweepstakes & 01-2959-73 as the subject line. 
    
    
13. Sponsor/Administrator: Sponsor of the Sweepstakes is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313. Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.