COCA-COLA® PREMIOS JUVENTUD 2025 SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: The Coca‑Cola Premios Juventud 2025 Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 U.S. and D.C. (“Eligibility Area”), who are 18 years of age or older as of date of entry (“Entrant”). Entrants entering for the Local Market (as defined below) prize pool must also be residents of FL, who reside in Miami-Dade County or within 50 miles around it. Void outside the Eligibility Area and where prohibited by law. Employees of The Coca‑Cola Company (the “Sponsor”), WPP plc, Coca‑Cola bottlers, Don Jagoda Associates, Inc. (“Administrator”), and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Sweepstakes Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Participation constitutes Entrant’s full and unconditional agreement to these Official Rules.
2. Sweepstakes Period: The Sweepstakes begins at 9:30 am Eastern Time (“ET”) on July 7, 2025 and ends at 11:59 ET on August 23, 2025 (“Sweepstakes Period”). The Sweepstakes Period will include two (2) market prize pools, a national market (“National Market”) prize pool and a local market (“Local Market”) prize pool (each a “Market”) as described below in Section 3.
3. How to Enter: There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning. During the Sweepstakes Period, find the Quick Response Code (“QR Code”) on specially-marked marketing material in select retailers for each Market and scan the QR Code in that Market to visit the website by clicking here (“Local Market Website”) or here (“National Market Website”) (each a “Website”) or visit the applicable Website directly. Next, follow the instructions to log in or create a Coca‑Cola account (“Account”). Click where indicated to enter to receive one (1) entry into the applicable Market’s random drawing, based on the QR Code scanned or the applicable Website visited (“Entry”). Each Market must be entered separately. Limit one (1) Entry per Market per Entrant per day. A day is defined as beginning at 12:00 am ET and ending at 11:59 pm ET, except for the first day of the Sweepstakes, which begins at 9:30 am ET and ends at 11:59 pm ET on July 7, 2025.
Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different Accounts, email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Sweepstakes. In the event of a dispute as to any Entry, the authorized account holder of the email address used to register for the Account will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders.
4. Random Drawings and Odds of Winning: One (1) National Market Grand Prize winner and one (1) Local Market First Prize winner will be selected in separate random drawings on or about August 25, 2025 from among all eligible Entries received for each Market during the Sweepstakes Period. Drawings will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the drawings. The odds of winning will depend on the total number of eligible Entries received for each Market.
5. Prizes/Approximate Retail Values (“ARV”):
National Market Grand Prize (1): A 3-day, 2-night trip for the National Market Grand Prize winner and one (1) travel companion to Premios Juventud in Miami, Florida, to attend a private concert with Colombian Silvestre Dangond on or about September 24, 2025 (“Event”). The National Market Grand Prize winner and travel companion will also receive, round-trip economy air transportation from major airport nearest to the National Market Grand Prize winner’s home to Miami, Florida, hotel accommodations for two (2) nights [based on one (1) room, double occupancy], two (2) tickets to the Event, a $250 Sponsor-specified ground transportation gift card for the National Market Grand Prize winner, and $1,000 for the National Market Grand Prize winner, awarded via a Sponsor-specified digital payment or e-check (as determined by the Sponsor in their sole discretion). ARV: $4,850
National Market Grand Prize Travel Stipulations: Airline tickets are for travel from a major airport in the United States nearest the National Market Grand Prize’s home to the destination city. Airline carrier's regulations and conditions apply. National Market Grand Prize may not be combined with any other offer and travel may not qualify for frequent flyer miles. National Market Grand Prize winner and travel companion must travel together on the same itinerary. If the National Market Grand Prize winner is under twenty-one (21) years of age at the time of trip departure, the travel companion of the National Market Grand Prize winner must be twenty-one (21) years of age or older at the time of trip departure in order to check-in to the hotel. The travel companion (or National Market Grand Prize winner on behalf of travel companion who is a minor and their child/charge) of the National Market Grand Prize winner, will be required to execute a Release of Liability prior to departure. All travelers must have valid travel documents prior to departure [i.e., REAL ID-compliant driver’s license or REAL ID-compliant non-driver identification, passport (or passport card)]. All travel must be completed on the dates specified by Sponsor on dates coordinating with the Event (or National Market Grand Prize may be forfeited without any compensation); dates of departure and return are subject to change. Certain restrictions and blackout dates may apply. Seat selection and timing of trip subject to availability and confirmation of reservations. In the event the National Market Grand Prize winner lives within a 150-mile radius of the destination city, round-trip ground transportation will be provided in lieu of air transportation and no additional compensation will be provided for the air transportation portion of the National Market Grand Prize. If the National Market Grand Prize winner elects to travel or participate in the National Market Grand Prize travel with no travel companion, no additional compensation will be awarded for the travel companion portion of the National Market Grand Prize. No refunds or credit for changes are allowed. All other expenses and costs, not expressly listed above, including, but not limited to, airline baggage fees, taxes, tips, entertainment, transfers, and transportation to airport to and from National Market Grand Prize winner’s home residence are the National Market Grand Prize winner's sole responsibility. National Market Grand Prize winner (or travel companion if winner is under 21) will be required to provide a valid major credit card or some other acceptable form of payment, as determined in the hotel’s sole discretion upon hotel check-in and all in-room charges, telephone calls, meals, beverages, hotel upgrades, amenities, personal incidentals and any other expenses charged to the National Market Grand Prize winner’s hotel room will be charged to that major valid credit card. In the event that the National Market Grand Prize winner or their travel companion engage in behavior that (as determined by Sponsor in Sponsor’s sole discretion) is inappropriate or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the trip early and/or eject them from any portion of the trip or the Event, in whole or in part, and send the National Market Grand Prize winner and their travel companion home with no further compensation to National Market Grand Prize winner.
Local Market First Prize (1): The Local Market First Prize winner and one (1) guest (“Guest”) will receive two (2) tickets to the Event, hotel accommodations [based on one (1) room, double occupancy] for one (1) night, a $250 Sponsor-specified ground transportation gift card for the Local Market First Prize winner, and $300 for the Local Market First Prize winner, awarded via a Sponsor-specified digital payment or e-check (as determined by the Sponsor in their sole discretion). ARV of Local Market First Prize: $2,150
Local Market First Prize Stipulations: The Guest (or Local Market First Prize winner on behalf of Guest who is a minor and their child/charge) of the Local Market First Prize winner, will be required to execute a Release of Liability prior to departure. If the Local Market First Prize winner is under twenty-one (21) years of age at the time of hotel stay, the Guest of the Local Market First Prize winner must be twenty-one (21) years of age or older at the time of stay in order to check-in to the hotel. All other expenses and costs, not expressly listed above, including, but not limited to, air transportation, tips, entertainment, transfers, and additional ground transportation from Local Market First Prize winner’s home residence are the Local Market First Prize winner’s sole responsibility. Local Market First Prize winner (or Guest if Local Market First Prize winner is under 21) will be required to provide a valid major credit card or some other acceptable form of payment, as determined in the hotel’s sole discretion upon hotel check-in and all in-room charges, telephone calls, meals, beverages, hotel upgrades, amenities, personal incidentals and any other expenses charged to the Local Market First Prize winner’s hotel room will be charged to that major valid credit card.
National Market Grand Prize and Local Market First Prize will collectively be referred to as “Prize” or “Prizes”. Lost, mutilated, or stolen Event tickets will not be replaced. By accepting a Prize, winners agree to abide by any terms, conditions and restrictions provided by the Event and the Event venue. Sponsor is not responsible if a Prize winner does not use Event tickets on day of Event. Sponsor is not responsible if the Event is delayed, postponed or cancelled for any reason and the applicable Prize winner will not be reimbursed. Released Sweepstakes Parties will not be responsible for Acts of God, acts of terrorism, civil disturbances, work stoppage or any other natural disaster outside of Released Sweepstakes Parties’ control that may cause the cancellation or postponement of the Event. Event tickets are subject to issuer’s standard terms and conditions, including but not limited to rain-check policies and procedures. Restrictions, conditions and limitations may apply. Prize winners and their travel companion/Guest must follow any applicable COVID or other protocols in place at time of travel, Event departure, and at the Event. All Prize details are in Sponsor’s sole discretion. In case of Event cancellation, that portion of the Prize will go unawarded and no additional compensation will be provided.
If a Prize (or portion of the Prize) becomes unavailable, Sponsor will substitute a Prize or portion of equal or greater retail value. No transfer, cash or other substitution of a Prize is permitted except Sponsor may substitute Prize in whole or in part for one of comparable or greater retail value for any reason. Resale of Prizes is prohibited. Limit of one (1) Prize per person.
6. Winner Notification: The potential Prize winners will be contacted via email and will be required to sign and return a Declaration of Eligibility and Liability Release and except where prohibited, publicity release (“Declaration”) within forty-eight (48) hours of notification in order to be confirmed as a Prize winner. If a potential Prize winner fails to return the completed Declaration within forty-eight (48) hours, Declaration is returned as undeliverable, Entrant shall be deemed to be ineligible, the Prize will be forfeited and an alternate potential Prize winner will be selected for the applicable Prize, time permitting. Upon Prize forfeiture, no compensation will be given. Administrator will contact the National Market Grand Prize winner to arrange travel and award the remaining portion of the Prize within 1-2 weeks before the Event. Local Market First Prize winner’s Prize will be fulfilled to the to the email address provided within 1-2 weeks before the Event. Return of any Prize or notification as undeliverable will result in disqualification and Prize will be forfeited and an alternate will be selected, time permitting. If an Entrant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate must complete and return the required documents in the timeframe specified. Up to three (3) alternates may be selected per Prize, time permitting. The Prize winners are solely responsible for all taxes in connection with the Prize (if applicable), including without limitation federal, state and local taxes, and the reporting consequences thereof. The Prize winners will be issued a 1099 tax form for the actual value of the Prize, for the year the Prize is awarded.
7. Publicity: Except where prohibited, participation in the Sweepstakes constitutes winner’s consent to Sponsor and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.
8. General Rules: By participating in the Sweepstakes, Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding in all matters related to the Sweepstakes. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/cellular service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other errors of any kind whether human, mechanical, or electronic. In the event the Sweepstakes is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper play of the Sweepstakes, Sponsor reserves the right in its sole discretion to suspend or terminate the Sweepstakes and select the Prize winners from among all eligible Entries received for each Market prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participation in the Sweepstakes, Entrants and Prize winners, travel companion of the National Market Grand Prize winner, and Guest of the Local Market First Prize winner, release and hold harmless the Released Sweepstakes Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of any Prize awarded, or while preparing for, participating in any Prize-related activity or any typographical or other errors in these Official Rules or the announcement or offering of any Prize.
9. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Entry process, the operation of the Sweepstakes or Website or the Prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple Accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.
10. Disputes: Entrant agrees that: (a) they release and will defend, indemnify and hold harmless the Released Sweepstakes Parties from and all any and all Claims (“Claims”); (b) Claims arising out of or connected with this Sweepstakes, or any Prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or state court located in Atlanta, GA; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in the State of Georgia for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all Claims, judgments, and awards shall be limited to actual damages of no more than $100, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Sweepstakes Parties in connection with this Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.
11. Privacy Policy: Information collected by Sponsor in connection with this Sweepstakes may be used by Sponsor and shared with third parties involved in administration of the Sweepstakes in accordance with the Sponsor’s online Privacy Policy posted here. The Entrant agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Sweepstakes.
12. Winners List: For a list of winners, available after September 25, 2025, send an email here with WINNERS & 01-2959-99 as the subject line.
13. Sponsor/Administrator: Sponsor of the Sweepstakes is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313. Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.